Amityville Chamber - Digital Marketing Workshop Recap

Lauren Caravella • April 20, 2023

Amityville Chamber Blog Post: Recap

 On April 5th, PS Digital hosted a digital marketing workshop with the Amityville Chamber of Commerce. Many local businesses throughout the Amityville community attended to learn more about the importance on building your online marketing foundation.

 

The meeting began with PS Digital's Brian LeDonne asking the group to "take out your mobile device and to look at your business website."

 

Brian stressed the importance of making sure your business website is mobile friendly. Roughly 80% of people will be on their phones viewing your website. Having plenty of call-to-actions to help a potential customer take action is what will help drive new business. Buttons for phone numbers, get directions and even to text or message will make visitors feel at ease. Making sure the format of the website is correct on mobile is crucial to keeping potential and current customers engaged and interested in what you're promoting.

 

A mobile-friendly website is expected by consumers, and having one can help to establish your brand as modern and up-to-date. On the other hand, a website that is not mobile-friendly can damage your brand reputation and make you appear outdated and unprofessional.

 

Next Brian discussed the importance of online reviews.

 

"If you're going to get reviews, get them on Google first." -Brian LeDonne

 

Reviews are important for businesses. It's even more important to make it easy for your customers to write a good review.

 

A few ways to make it easy:

  1. Put a button on your website where a customer can click to leave a review.
  2. Share your Google Review link via a text message
  3. Place the Google Review link in your email signature

 

Positive reviews can help to differentiate a business from its competitors and attract more customers to their business.

 

Reviews can impact your search engine ranking. Online reviews can also help to increase a business's visibility and ranking in search engine results. Positive reviews can improve a business's search engine optimization (SEO) by increasing the number of relevant keywords and phrases associated with the business.

 

Lastly, Brian discussed the importance of Google Ads. Google Ads allows you to reach a large audience of people who are actively searching for products or services similar to yours.

 

"Google Ads is very effective as long as it's designed properly." - Brian LeDonne

 

A well-designed Google Ad campaign can improve the ad's performance, increase brand awareness, and provide a positive user experience. Even if the potential customer doesn't click the AD, having them being exposed to your business will increase your brand awareness.

 

Overall


Digital Marketing is an important aspect of your business. By making sure you have your foundation set in place, it will set your business up for success. Reviews, mobile optimization, and attending workshops are great ways to enhance your marketing and create brand awareness.

 

The One Sushi has both indoor and outdoor seating for lunch, dinner, special events, parties and a meeting space to host your next business luncheon. Open daily, they are located at 330 Merrick Rd, Amityville, NY 11701.

By Danielle Speciale September 8, 2025
A New Website for a Family-Owned Firm That Focuses on Personal Attention & Responsiveness
By Danielle Speciale September 1, 2025
September on Long Island: Celebrating National Days and Local Events September is a special time on Long Island, where the last whispers of summer blend with the early hints of fall. It’s a month filled with opportunities for fun, community, and celebration. As we transition into autumn, it’s the perfect time for businesses to engage with their audiences by tapping into both national days and local events. Here’s a look at some of September’s highlights and how your brand can make the most of them. 1. National Self-Care Awareness Month (September) With the hustle and bustle of life, especially as kids head back to school and the holiday season approaches, self-care is more important than ever. September is National Self-Care Awareness Month, a perfect opportunity for brands to promote wellness. Whether you’re in the beauty, wellness, or health industry, this is the time to share tips, products, and services that encourage your audience to take time for themselves. On Long Island, this could also tie into local spa days, wellness retreats, or even quiet walks through the beautiful parks like Caleb Smith State Park Preserve. You can create content around local self-care spots or partner with nearby wellness centers for promotions. 2. Long Island’s Fall Festivals September on Long Island is synonymous with vibrant fairs and festivals that celebrate the changing seasons. The Long Island Garlic Festival at Garden of Eve Organic Farm in Riverhead is a favorite, offering a unique mix of garlicky goodness, local vendors, and family fun. The Long Island Fair at Old Bethpage Village Restoration is another must-visit, showcasing the region’s agricultural heritage with traditional games, crafts, and delicious fair food. These events provide a fantastic opportunity for businesses to get involved. Whether it’s through sponsorships, setting up a booth, or simply creating content around these local traditions, connecting your brand to these beloved events can boost your visibility and community engagement. 3. National Grandparents Day (September 8) Grandparents are the pillars of many families, and this day is dedicated to honoring them. If your brand has a family-oriented focus, consider creating a campaign that celebrates grandparents. Whether it’s through heartwarming stories, discounts, or special events, there’s a lot you can do to show appreciation. Why not encourage your followers to take their grandparents to one of Long Island’s picturesque spots? A day out in places like the Bayard Cutting Arboretum or a stroll along the Port Jefferson Harbor would make for perfect content and a special experience for families. September is a month brimming with opportunities, both nationally and locally, to engage with your audience. From celebrating self-care to diving into Long Island’s rich cultural events, there’s no shortage of ways to connect with your community and make a lasting impact. Whether you’re running promotions, creating content, or participating in local events, September’s blend of national days and Long Island traditions offers the perfect canvas for creative marketing.  Ready to harness the power of September for your brand? Our digital marketing agency is here to help you craft a strategy that resonates with your audience and drives results. Contact us today to start planning your September campaigns!
By Danielle Speciale August 22, 2025
JNJ Air, your family-owned HVAC specialists on Long Island, has a brand new website! Explore their updated services for Queens, Nassau, and Suffolk counties.
Show More