Four Digital Marketing Trends You Can't Ignore In 2023
Creating A Stylized Website Design
Not only is it important to have a mobile friendly and responsive website, it's important your website looks its best to attract more customers to grow your business. There should be plenty of Call to Action buttons, images, and content all bring people to view your site to learn more about your services. The website should also be user-friendly on both mobile and tablet views, especially since around 80% of views come from mobile devices.
Call-to-Action buttons are buttons more prominent on the mobile devices as they allow the person viewing the site to click the button to call for more information.
Setting Up Your Google Business Page
Your Google Business Page is a free tool that allows you to control how your business appears on Google Search and Google Maps. You can connect with customers, list any products or services you offer, and much more.
The basics of setting up your Google Business Profile, formerly Google My Business, is where you'll set your company name, logo, hours, address, and website. Make sure all of that information is up-to-date and accurate as this will improve your local SEO and rankings.
Monitoring Reviews
Reviews are a crucial tool in your marketing and business endeavor. Here is where your customers can review what they liked or disliked about their experience with your business.
Responding to all your reviews, both negative and positive, is crucial. By responding to reviews, it shows that you care and appreciate all types of feedback and are wiling to make things right if things didn't go all too well. This will help with attracting new customers and boost retention rates. It will also help solidify your online reputation and gain trust within the community.
There are many places for customers to leave reviews, but Google, Facebook, and Yelp are the top we suggest checking.
Posting Blogs
Blogs are a great way to go into more detail on the benefits of the services you offer and why potential customers should work with you. Blogs are also a great way to enhance your SEO organically and position your website as relevant to Google and your potential customers.
Blogging and social media go hand in hand as you can repurpose your blog content for any future social media postings.
