Four Digital Marketing Trends You Can't Ignore In 2023

January 9, 2023

Creating A Stylized Website Design

 

Not only is it important to have a mobile friendly and responsive website, it's important your website looks its best to attract more customers to grow your business. There should be plenty of Call to Action buttons, images, and content all bring people to view your site to learn more about your services. The website should also be user-friendly on both mobile and tablet views, especially since around 80% of views come from mobile devices.

 

Call-to-Action buttons are buttons more prominent on the mobile devices as they allow the person viewing the site to click the button to call for more information.



Setting Up Your Google Business Page

 

Your Google Business Page is a free tool that allows you to control how your business appears on Google Search and Google Maps. You can connect with customers, list any products or services you offer, and much more.

 

The basics of setting up your Google Business Profile, formerly Google My Business, is where you'll set your company name, logo, hours, address, and website. Make sure all of that information is up-to-date and accurate as this will improve your local SEO and rankings. 


Monitoring Reviews

 

Reviews are a crucial tool in your marketing and business endeavor. Here is where your customers can review what they liked or disliked about their experience with your business.

 

Responding to all your reviews, both negative and positive, is crucial. By responding to reviews, it shows that you care and appreciate all types of feedback and are wiling to make things right if things didn't go all too well. This will help with attracting new customers and boost retention rates. It will also help solidify your online reputation and gain trust within the community.

 

There are many places for customers to leave reviews, but Google, Facebook, and Yelp are the top we suggest checking.


Posting Blogs

 

Blogs are a great way to go into more detail on the benefits of the services you offer and why potential customers should work with you. Blogs are also a great way to enhance your SEO organically and position your website as relevant to Google and your potential customers.

 

Blogging and social media go hand in hand as you can repurpose your blog content for any future social media postings. 

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September on Long Island: Celebrating National Days and Local Events September is a special time on Long Island, where the last whispers of summer blend with the early hints of fall. It’s a month filled with opportunities for fun, community, and celebration. As we transition into autumn, it’s the perfect time for businesses to engage with their audiences by tapping into both national days and local events. Here’s a look at some of September’s highlights and how your brand can make the most of them. 1. National Self-Care Awareness Month (September) With the hustle and bustle of life, especially as kids head back to school and the holiday season approaches, self-care is more important than ever. September is National Self-Care Awareness Month, a perfect opportunity for brands to promote wellness. Whether you’re in the beauty, wellness, or health industry, this is the time to share tips, products, and services that encourage your audience to take time for themselves. On Long Island, this could also tie into local spa days, wellness retreats, or even quiet walks through the beautiful parks like Caleb Smith State Park Preserve. You can create content around local self-care spots or partner with nearby wellness centers for promotions. 2. Long Island’s Fall Festivals September on Long Island is synonymous with vibrant fairs and festivals that celebrate the changing seasons. The Long Island Garlic Festival at Garden of Eve Organic Farm in Riverhead is a favorite, offering a unique mix of garlicky goodness, local vendors, and family fun. The Long Island Fair at Old Bethpage Village Restoration is another must-visit, showcasing the region’s agricultural heritage with traditional games, crafts, and delicious fair food. These events provide a fantastic opportunity for businesses to get involved. Whether it’s through sponsorships, setting up a booth, or simply creating content around these local traditions, connecting your brand to these beloved events can boost your visibility and community engagement. 3. National Grandparents Day (September 8) Grandparents are the pillars of many families, and this day is dedicated to honoring them. If your brand has a family-oriented focus, consider creating a campaign that celebrates grandparents. Whether it’s through heartwarming stories, discounts, or special events, there’s a lot you can do to show appreciation. Why not encourage your followers to take their grandparents to one of Long Island’s picturesque spots? A day out in places like the Bayard Cutting Arboretum or a stroll along the Port Jefferson Harbor would make for perfect content and a special experience for families. September is a month brimming with opportunities, both nationally and locally, to engage with your audience. From celebrating self-care to diving into Long Island’s rich cultural events, there’s no shortage of ways to connect with your community and make a lasting impact. Whether you’re running promotions, creating content, or participating in local events, September’s blend of national days and Long Island traditions offers the perfect canvas for creative marketing.  Ready to harness the power of September for your brand? Our digital marketing agency is here to help you craft a strategy that resonates with your audience and drives results. Contact us today to start planning your September campaigns!
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