On June 21st, PS Digital hosted a digital marketing workshop with the Bellmore Chamber of Commerce. Many local businesses throughout the Bellmore community attended to learn more about the importance on building your online marketing foundation.

"It's all about the chamber members!" Brian said as he started presenting.

Our goal with the workshops we provide to local chambers and associations is to guide businesses with their digital marketing and increase your business.

Read more about the topics that were discussed during our presentation below.

Google Business Profile:

Brian stressed the importance of the Google Business Profile (formerly known as the Google My Business). Here Brian encouraged people from the meeting to search for their business online and see how their Google Business Profile appears.

"It's all about the key words!" exclaimed Debbie, owner of Dirty Dawg Grooming in Bellmore.

Debbie informed the group that she tweaks her Google Business Profile page all the time and generates a lot of business from the profile and how great it works for her business.

Dirty Dawg has been in business for 17 years in Bellmore welcoming all breeds with the motto ''Bring them in soiled and get them back spoiled''

Online Reviews:

"Not only do people read your reviews, but they read how you respond to reviews." - Brian LeDonne

Bellmore Automotive's owner, Jimmy informed the group that he generates a lot of new business from the reviews he receives on his Google Business Profile.

"When you ask for a review, make it as easy as possible." Ask the customer while they are in your store or send them a friendly text/email after. Don't forget to follow up with them as well!

Website:

"Any type of marketing you do all funnels to your website."

Your website is the nucleus of your business and marketing strategy. Any type of marketing you do funnels back to your website. By having an optimized website, it will be easier to generate leads.

Here, Brian spoke about making sure your website is mobile optimized and use-friendly. Your website should make it easy for a customer to contact you and have educational content on your business/product.

Overall

Digital Marketing is an important aspect of your business. By making sure you have your foundation set in place, it will set your business up for success. Reviews, mobile optimization, and attending workshops are great ways to enhance your marketing and create brand awareness. 

If you are looking to join the Bellmore Chamber of Commerce, visit their website to read more information about joining and start their simple 5 step process to begin.