Building Awareness for a Rotary Club
Who Are the Rotary?
The Rotary club is a global network of over 1 million neighbors, friends, leaders and problem-solvers who unite to take action to create lasting change not only in their community but across the globe. Rotary is People of Action.
The Stony Brook Rotary was founded in 1949 to work together on different projects each year to benefit our youth and our community, touching thousands of people since the club's inception. The Stony Brook Rotary meets every first and third Thursday of the month at The Bench.
Build Stronger Relationships
On a brisk afternoon in February, members gathered to discuss and share ideas on enhancing the Stony Brook Rotary's digital marketing efforts. Here it was discussed how to use social media to increase the Rotary's online presence and showcase their involvement within the Stony Brook Community.
Goals that were discussed were to focus on attracting more local businesses and residents both familiar and un-familiar with the Rotary's mission.
Brian LeDonne from PS Digital was on hand to share invaluable insights and actionable strategies tailored to the club's objectives.
- Strategic Messaging: Brian emphasized the importance of crafting messaging that resonates with the local community, highlighting the Rotary's values and impact. By effectively communicating the club's purpose and initiatives through social media platforms, the Stony Brook Rotary can strengthen connections with its target audience.
- Rebranding for Local Identity: One significant discussion point was the rebranding of the Stony Brook Rotary to the Three Village Rotary. This strategic move aims to better align the club's identity with its local community and enhance recognition among residents and businesses.
- Engagement and Revitalization: With about a dozen attendees present, the meeting provided an opportunity to discuss the revitalization of the Rotary.
Over lunch at The Bench, participants exchanged ideas on how to breathe new life into the club, leveraging digital marketing as a catalyst for growth and community involvement.
- Consistent Branding and Messaging: Alongside the rebranding efforts, maintaining consistent branding and messaging across social media platforms is essential. This ensures clarity and reinforces the club's identity, making it easier for locals to recognize and engage with the Three Village Rotary online.
- Community-Centric Content: Brian stressed the importance of creating content that resonates with the local audience. From highlighting community events to showcasing the Rotary's impactful projects, this tailored content fosters connections and drives engagement among residents and businesses alike. While it's important to get engagement (likes, shares and comments) the goal is to grow awareness for the Rotary, attract more members, participants and partners.
The Stony Brook Rotary will be successful, with thoughtful consistent branding and messaging across all platforms, connect with larger audiences on social media and build awareness for gaining new members through local events in the community.
These building blocks will strengthen the Stony Brook Rotary's awareness and deepen its impact within the community.
At PS Digital, we're committed to supporting organizations like the Stony Brook Rotary in achieving their goals through innovative digital solutions. If you're ready to elevate your community club's online presence and community engagement, reach out to us today.
