Halloween is approaching quickly! Have you ever wondered how you can incorporate this spooktastic holiday into your digital marketing strategy? We've got you covered! Let’s look at some of our favorite ways to spookify your business!

1) Share Photos from Your Halloween Party

Halloween is the perfect time to showcase the fun side of your business! Show your employees some love and throw a Halloween party, encourage everyone to dress up, and take some time out of the day to enjoy the festivities!

But don't forget to take plenty of pictures and videos! People love seeing the fun/human side of a business on social media. It gives you the chance to show your customers and potential prospect employees what you do to create a fun and engaging work environment.

2) Engage Customers with Contests & Halloween-Themed Activities

Now that your employees are engaged in the festivities, it's time to engage your customers with a fun Halloween-themed activities! If you have a brick-and-mortar store, this is a great way to bring more customers to your store, especially if they have kids that just can't wait for Halloween! Here are some fun ideas to engage your customers.

• Throw a costume contest for the kids
• Have a pumpkin carving contest
• Fill your store with fun Halloween decorations
• Have a fun Halloween-themed backdrop for costume photos (plus, make it an online contest with a branded hashtag!)
• Give out candy on Halloween

3) Run a Halloween Sale with Festive Promo Codes

Just like any other holiday, Halloween is the perfect time to run a special sale! Not only will limited time sales bring more traffic to your online/brick-and-mortar store and increase revenue, it's also the best time to come up with some creative names for your promotions!

For example, have a buy-one-get-one-scream sale, or save 20% your next online order using code TRICKORTREAT20!

Have fun when coming up with these names! Use play on words, incorporate all the corny jokes you can think of, and make it memorable. The more creative you are, the more likely someone will resonate with the promotion and make a purchase. 

4) Dress Up Your Online Presence for Halloween

Your online presence can dress up for Halloween too! Show your customers that your business is in the Halloween spirit by incorporating spooky assets into your online marketing initiatives. Try out some of these simple tips to spookify your online presence!

• Change out your logo for a Halloween themed version
• Post more content on social media with a Halloween color pallet (orange, yellow & black)
• Include a Halloween pop-up on your website promoting your festive promotions
• Feature Halloween-themed products on your website
• Have a Fall collection of products? Make one for Halloween too!
• Add a festive background image on Facebook, Twitter, and LinkedIn to put your followers in the Halloween spirit
• Send out a Halloween-themed eBlast promoting your festive products, promotions, or just wishing your customers a happy and spooky Halloween

Don't be Spooked. Embrace the Holiday!

Halloween provides countless ways to incorporate the holiday into your marketing strategies  Whether it's a terrifying promotion or a spooktastic office Halloween party you share on social media, there’s no wrong way to embrace the Halloween spirit!

Wishing everyone a happy, safe, and fun Halloween! 🎃👻