How to Diversify your Hiring Criteria

Lauren Caravella • September 24, 2019

With business being such an evolving and competitive field the hiring process needs to reflect that as well. The same generic “What are your weaknesses and strengths” questions are not going to weed out the average from the best. Here are four new ways to ask the same questions to your candidates.

Tell me about a time you were overlooked and underappreciated at work?

This question is meant to understand the candidate’s character. You want them to thoroughly explain how their work stood out amongst others and why they believed they should have been granted that recognition. And if their actions reflect someone who decided to take initiative and voice their concerns by having respectful dialogue with their superior.

Tell me about a time you took the leadership role on a team, what did you prioritize?

This question is perfect to understand the role the candidate plays when working with others. They should thoroughly explain how they delegated the workload and if the finished projected represented the voice of everyone or just the candidate. A good leader knows how to work under pressure and not only be credited for the group’s success but also failures.

As you would in a business meeting pitch me one of my services/products.

This question best determines how much the candidate knows about your company and the services you provide. If the interviewee is serious about this job prospect they’ll understand where your business stands amongst this vast industry and who your target audience is.

What is an important life lesson you learned as a child that you’ve applied to your work?

This is a great question for your candidate to showcase their creativity and their passion within their field. And to also how much this person has grown and matured into the person sitting in front of you.

The purpose of these interviews questions is to gain more knowledge of your candidates to make sound decisions and employ qualified people to successfully impact your business.

Contact PS Digital today for all your hiring inquiries.

 

By Danielle Speciale September 8, 2025
A New Website for a Family-Owned Firm That Focuses on Personal Attention & Responsiveness
By Danielle Speciale September 1, 2025
September on Long Island: Celebrating National Days and Local Events September is a special time on Long Island, where the last whispers of summer blend with the early hints of fall. It’s a month filled with opportunities for fun, community, and celebration. As we transition into autumn, it’s the perfect time for businesses to engage with their audiences by tapping into both national days and local events. Here’s a look at some of September’s highlights and how your brand can make the most of them. 1. National Self-Care Awareness Month (September) With the hustle and bustle of life, especially as kids head back to school and the holiday season approaches, self-care is more important than ever. September is National Self-Care Awareness Month, a perfect opportunity for brands to promote wellness. Whether you’re in the beauty, wellness, or health industry, this is the time to share tips, products, and services that encourage your audience to take time for themselves. On Long Island, this could also tie into local spa days, wellness retreats, or even quiet walks through the beautiful parks like Caleb Smith State Park Preserve. You can create content around local self-care spots or partner with nearby wellness centers for promotions. 2. Long Island’s Fall Festivals September on Long Island is synonymous with vibrant fairs and festivals that celebrate the changing seasons. The Long Island Garlic Festival at Garden of Eve Organic Farm in Riverhead is a favorite, offering a unique mix of garlicky goodness, local vendors, and family fun. The Long Island Fair at Old Bethpage Village Restoration is another must-visit, showcasing the region’s agricultural heritage with traditional games, crafts, and delicious fair food. These events provide a fantastic opportunity for businesses to get involved. Whether it’s through sponsorships, setting up a booth, or simply creating content around these local traditions, connecting your brand to these beloved events can boost your visibility and community engagement. 3. National Grandparents Day (September 8) Grandparents are the pillars of many families, and this day is dedicated to honoring them. If your brand has a family-oriented focus, consider creating a campaign that celebrates grandparents. Whether it’s through heartwarming stories, discounts, or special events, there’s a lot you can do to show appreciation. Why not encourage your followers to take their grandparents to one of Long Island’s picturesque spots? A day out in places like the Bayard Cutting Arboretum or a stroll along the Port Jefferson Harbor would make for perfect content and a special experience for families. September is a month brimming with opportunities, both nationally and locally, to engage with your audience. From celebrating self-care to diving into Long Island’s rich cultural events, there’s no shortage of ways to connect with your community and make a lasting impact. Whether you’re running promotions, creating content, or participating in local events, September’s blend of national days and Long Island traditions offers the perfect canvas for creative marketing.  Ready to harness the power of September for your brand? Our digital marketing agency is here to help you craft a strategy that resonates with your audience and drives results. Contact us today to start planning your September campaigns!
By Danielle Speciale August 22, 2025
JNJ Air, your family-owned HVAC specialists on Long Island, has a brand new website! Explore their updated services for Queens, Nassau, and Suffolk counties.
Show More