PS Digital's Digital Marketing Insights at the Franklin Square Chamber of Commerce
PS Digital's Digital Marketing Insights at the Franklin Square Chamber of Commerce
Introduction
On September 20th, PS Digital hosted a digital marketing session with the Franklin Square Chamber of Commerce. Many local businesses throughout the Franklin Square community attended to learn more about the importance of building a solid online marketing foundation for their business.
PS Digital's Brian LeDonne, discussed and answered questions about core digital marketing elements such as
how to claim your Google Business Profile, the importance of having an optimized website, especially on mobile, and how responding to reviews, both good and bad, are important for your company.
Claim Your Google Business Profile
One of the fundamental aspects discussed during the chamber meeting was the importance of claiming your Google Business Profile. This free profile is crucial for any business's online presence. This is often the first interaction customers notice when they search for your business. Here are some reasons why it's important:
- Improved local SEO ranking
- First impression
- Google maps integration
- Direct messaging
The Power of Mobile Optimization
With over 50% of web traffic coming from mobile users, having a mobile-friendly website ensures your content is easily readable and accessible. It reformats itself to fit smaller screens, displays larger navigation buttons and optimizes images according to screen size. With customers on the go, a mobile optimized website increases the likelihood of engaging your visitors by providing a seamless browsing experience.
A mobile-friendly site should load quickly. A slow loading site will discourage visitors from returning and may drive them to your competitors.
The Art of Responding to Reviews
Online reviews can make or break a business. This was a central topic of discussion at the Franklin Square Chamber of Commerce meeting. PS Digital emphasized that it's not just about receiving positive reviews; it's about how you respond to all types of feedback.
Responding to positive reviews is an opportunity to express gratitude and strengthen customer relationships. Many attendees in the audience mentioned how they do read the feedback given by owners of the business page.
Acknowledging and appreciating the time and effort customers put into leaving a positive review goes a long way in building trust and loyalty.
On the flip side, negative reviews, while disheartening, provide an opportunity for growth. PS Digital highlighted the importance of addressing negative feedback promptly and professionally. When handled well, these situations can even turn dissatisfied customers into brand advocates.
Q&A and Networking
The presentation at Salvatore's of Elmont ended with opportunities for attendees to ask real-time questions that related to their own business, seek advice, and engage in meaningful discussions with the PS Digital team as well as other business owners. If we didn't get a chance to answer your question or you thought of a new question on the ride home, feel free to reach out and we'll be happy to help!
Our interactive digital marketing workshop sessions give attendees to actively participate allowing business owners to fully gain a deeper understanding of how digital marketing can improve their online presence.
Salvatore's of Elmont is a family owned business who brings their love of authentic Italian cooking. They offer indoor dining as well as outdoor dining on their garden patio.
