How to Get Your Small Business in Search Results on Google Gemini, ChatGPT, and Other AI Platforms
As AI-powered search tools like Google Gemini, ChatGPT, and Perplexity.ai continue to evolve, the way people find businesses online is changing rapidly. These platforms don’t just list websites — they summarize, recommend, and answer questions using trusted sources and structured data.
Traditional search engines like Google rely on indexed websites and keywords to determine which links to show. But AI platforms often bypass the traditional link list and instead generate conversational answers, drawing from multiple sources — including your website, business listings, customer reviews, and even third-party content.
So how can your small business show up in these AI-driven results?
Here’s what you need to know — and what you can do now — to improve your visibility on AI platforms. Read more below for 8 ways to improve your chances.
1. Build a Strong, Structured Website
AI tools like Gemini and ChatGPT scan your website content for clarity, structure, and authority.
- Use proper headings (H1, H2, etc.)
- Add FAQ sections with natural-language answers
- Keep content concise and informative
- Include local SEO keywords if you're targeting a geographic area
Bonus: Ensure your website is mobile-friendly, fast, and secure — all factors that signal quality to both search engines and AI. At PS Digital we build all our websites with the mobile device in mind. On average 85% of website traffic is from mobile devices.
2. Use Schema Markup and Structured Data
Structured data (also known as schema markup) helps AI and search engines understand the context of your website. This code is invisible to users but incredibly important for visibility in AI-powered search.
Some helpful schema types:
- LocalBusiness
- Product
- FAQ
- Review
- Service
3. Optimize Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is one of the most trusted data sources for AI tools.
Make sure yours is:
- Completely filled out (services, hours, contact info, etc.)
- Updated regularly
- Includes high-quality photos
- Actively collecting and responding to reviews
Pro tip: AI search often pulls from review content, so having a variety of
positive and specific reviews increases your chances of being mentioned in AI-generated answers.
4. Get Mentioned by Authoritative Sources
AI systems favor websites and content that come from high-authority domains.
Try to:
- Get featured in local news or directories
- Be included in round-up blog posts or “best of” lists
- Collaborate with local influencers or partners who mention your brand
These external references give AI more reason to include your business in their responses.
5. Consistency Across the Web (NAP Data)
Ensure your Name, Address, and Phone Number (NAP) are consistent across:
- Your website
- Google Business Profile
- Yelp, Facebook, LinkedIn
- Local directories
Inconsistent NAP info can confuse AI and result in your business being overlooked.
6. Stay Active on Platforms That AI Trusts
AI tools pull data from a wide range of platforms — including:
- Reddit and Quora
- Industry-specific directories and forums
Consider sharing helpful answers, publishing blog content, and participating in conversations relevant to your business — all of which can boost your credibility in the eyes of AI.
7. Add Your Business to AI Search Platforms (Where Possible)
Some AI search tools, like Perplexity.ai, are experimenting with business discovery features. While you may not have full control yet, stay up to date — some platforms may begin offering business listings or verification features.
For now:
- Sign up for any beta programs or newsletters
- Claim your presence wherever possible
8. Publish Content That Answers Questions
Think like your customer:
“What is the best preschool near me?” or “How much does tree removal cost on Long Island?” or "Can I install an inground pool liner or should I hire a professional?"
AI tools thrive on question-and-answer content.
Use blog posts, FAQs, and even service page copy to clearly and concisely answer common questions your customers have. These are key elements we love adding to our client's website, knowing that FAQs and blog posts are crucial for establishing authority in the AI space. This demonstrates expertise, building trust and improving online visibility.
Having a simple list of FAQs on your website can help to address concerns and misconceptions, build a sense of community and educate visitors who land on your website.
AI-Powered Search is the Future... and It's Already Here
Small businesses that adapt now by optimizing their websites, listings, and content for AI tools like Gemini and ChatGPT will have a significant edge over those who don’t.
PS Digital specializes in SEO, website optimization, and content creation for small businesses. We’re here to help you show up everywhere your customers are searching — even in the age of AI.
