How to Humanize Your Brand
Ashley Tyrie • July 8, 2021
One of the most important aspects of a brand that needs to be done to make it more relatable is to make it more human.
This can mean a lot of things. Here is how to humanize your brand.
• Introduce your staff to your customers.
Show off real pictures of your staff and give your potential customers more information about them. You can also how off their day-to-day activities at your office or business.
• Show how funny and relatable your employees are.
Show that your employees aren’t just cookie-cutter, but unique people who are relatable to your customers.
• Use your employees to promote your brand.
Have them use things such as social media to help promote your brand and bring in more customers.
• Hire a social media manager.
This should be a creative person who will is a good listener, easily able to be engaged, and able to react to criticisms.
• Personalize any automated aspects of your marketing.
Refer to your customers by name or by using the word “you”.
• Send products or letters to new customers.
This helps customers feel like they are part of your brand’s “family”.
• Write blog posts that show off your personality.
Rather than dull, generic blog posts, add emotion and humor to your posts.
• Don’t focus mostly on your successes.
It will be interesting to your audience to see your failures and how you overcame them as well as your successes.
These are just a few ways that you can seem humane to your customers. With this, you can make your brand more compelling to potential customers.
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September on Long Island: Celebrating National Days and Local Events September is a special time on Long Island, where the last whispers of summer blend with the early hints of fall. It’s a month filled with opportunities for fun, community, and celebration. As we transition into autumn, it’s the perfect time for businesses to engage with their audiences by tapping into both national days and local events. Here’s a look at some of September’s highlights and how your brand can make the most of them. 1. National Self-Care Awareness Month (September) With the hustle and bustle of life, especially as kids head back to school and the holiday season approaches, self-care is more important than ever. September is National Self-Care Awareness Month, a perfect opportunity for brands to promote wellness. Whether you’re in the beauty, wellness, or health industry, this is the time to share tips, products, and services that encourage your audience to take time for themselves. On Long Island, this could also tie into local spa days, wellness retreats, or even quiet walks through the beautiful parks like Caleb Smith State Park Preserve. You can create content around local self-care spots or partner with nearby wellness centers for promotions. 2. Long Island’s Fall Festivals September on Long Island is synonymous with vibrant fairs and festivals that celebrate the changing seasons. The Long Island Garlic Festival at Garden of Eve Organic Farm in Riverhead is a favorite, offering a unique mix of garlicky goodness, local vendors, and family fun. The Long Island Fair at Old Bethpage Village Restoration is another must-visit, showcasing the region’s agricultural heritage with traditional games, crafts, and delicious fair food. These events provide a fantastic opportunity for businesses to get involved. Whether it’s through sponsorships, setting up a booth, or simply creating content around these local traditions, connecting your brand to these beloved events can boost your visibility and community engagement. 3. National Grandparents Day (September 8) Grandparents are the pillars of many families, and this day is dedicated to honoring them. If your brand has a family-oriented focus, consider creating a campaign that celebrates grandparents. Whether it’s through heartwarming stories, discounts, or special events, there’s a lot you can do to show appreciation. Why not encourage your followers to take their grandparents to one of Long Island’s picturesque spots? A day out in places like the Bayard Cutting Arboretum or a stroll along the Port Jefferson Harbor would make for perfect content and a special experience for families. September is a month brimming with opportunities, both nationally and locally, to engage with your audience. From celebrating self-care to diving into Long Island’s rich cultural events, there’s no shortage of ways to connect with your community and make a lasting impact. Whether you’re running promotions, creating content, or participating in local events, September’s blend of national days and Long Island traditions offers the perfect canvas for creative marketing. Ready to harness the power of September for your brand? Our digital marketing agency is here to help you craft a strategy that resonates with your audience and drives results. Contact us today to start planning your September campaigns!
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