The ongoing COVID-19 pandemic has created a lot of uncertainty when it comes to businesses and marketing. It has been a constant flow of ups and downs and there’s still a lot we don’t know yet. While some businesses have experienced growth during the pandemic, some businesses have struggled or owners have had to wear multiple hats. Despite all of this uncertainty, we have some tips that will help you grow your business in this post-pandemic market.

Focus on building relationships with loyal customers

During the pandemic, many businesses struggled to bring in new customers. Now is the time to focus on the customers you already have. Offer deals and promotions to your existing customers as a thank you for sticking with you during these times. Invite your customers to follow you on social media or subscribe to a newsletter with special insider offers. Building these relationships will also help with brand loyalty and referrals.

Move your business online

The pandemic has accelerated people to using eCommerce more frequently. Whether it is ordering food for home delivery, ordering online for curbside pickup, most people have become accustomed to the idea of this convenience. Make sure your products and services are also available online. This will ensure that you will be able to retain business, even in the case of another lockdown. Another crucial point to this is making sure that people can navigate your website from both their computer and phone, as many people do much of their browsing/shopping on their smartphone nowadays. Having a mobile friendly & responsive website is a must in 2022.

Utilize social media

In a survey done by Influenster, it was discovered that 72% of people say their social media usage increased during the pandemic. For this reason, it is greatly beneficial to advertise on platforms such as Facebook, Instagram, LinkedIn, Tik-Tok, to reach new customers. It is one of the easiest and most effective ways to advertise products/services online to a wide array of people. You'll be able to show your audience a behind-the-scenes look, share photos, and offers. Targeting options allow you to aim your promotions at specific demographics and locations, and can greatly increase the influx of new customers.



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