Tips for Getting Epic Engagement on Social Media

Have you ever posted a picture on Instagram and noticed that it isn’t generating as much interaction as you would like? There are endless ways that you can get more interaction on social media. In fact, one of your biggest goals should be to increase your social media engagement because it will ultimately lead to more business for you. Let’s dive into a few ways you can step-up your social media game.

Use Humor!

Many brands today are using humor to connect with their audience, specifically to connect with Gen Z. Just look at the TikTok pages for Duolingo (American language-learning website/app) and Ryan Air (European Airline). Both of those TikTok accounts are filled with humorous posts, while keeping up with all the latest trends. It seems to be working, because they each have over 1 million followers on that platform! The team that runs each of those accounts know that people enjoy the unconventional, and that people use social media to be entertained, not to be sold to.

Engage with Your Followers!

If you want people to engage more with your posts, you have to make sure you engage right back with them! This can mean doing something as simple as replying to a comment they left on your Instagram post. Replying to them can spark a conversation, which can lead to more business for you. You can even schedule some time specifically for engaging with your followers. This way you can follow new people, like people’s comments, reply to them and answer their questions while making sure you don’t miss anybody.

Be Creative with Your Content!

One way you can be creative with your content is to create original images. Studies show that Facebook posts with an image get 120% more engagement than posts without an image. You can also post GIFs, videos, or even memes to make your page stand out against your competitors. To spice up your content even more, you can ask your followers a question, show the “behind the scenes” of your business, and share user-generated content.

So the next time you make a TikTok, post on Facebook or send out a Tweet, remember these tips and you’ll for sure see an increase in your social media engagement!

Need help with your social media strategy? Click here → https://www.psdigitalli.com/services/social-media-marketing ←

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August Holidays & Social Media Inspiration 2025

By Danielle Speciale • August 1, 2025

Welcome to August 2025, the final stretch of summer and a prime opportunity to engage your audience with social media content that hits home! This month, the heart of summer beats with vibrant energy, and there’s no better place to experience it than on Long Island. Whether you're a local or just visiting, August promises an abundance of excitement, festivities, and unique days to celebrate. Embrace the Sun and Sea Long Island's beaches are calling your name this August! Jones Beach, Fire Island, and Montauk offer pristine sands and refreshing Atlantic waters perfect for a sun-soaked day. Don’t miss the chance to try surfing in Ditch Plains or simply relax with a good book on the shores of Robert Moses State Park. For a more secluded experience, head to Orient Beach State Park and enjoy a tranquil day surrounded by nature. Explore and Adventure For those craving adventure, August is the prime time for exploring Long Island’s picturesque trails and parks. Discover the natural beauty of the Long Island Pine Barrens or take a scenic hike through the Mashomack Preserve on Shelter Island. Kayaking through the Peconic River or biking along the North Fork's vineyard-lined roads are perfect ways to soak up the summer vibes. Festivities and Fun August is also a month brimming with festivities. The Long Island Scottish Festival & Highland Games on August 24th is a cultural delight, filled with bagpipes, kilts, and traditional Scottish athletics. Wine enthusiasts should mark their calendars for the North Fork Crush Wine & Artisanal Food Festival, where you can sample some of the finest wines and foods Long Island has to offer. Quirky National Days Why not add a sprinkle of quirkiness to your August calendar with some fun national days? Start with National Watermelon Day on August 3rd – the perfect excuse to indulge in this refreshing fruit. Get creative on August 10th, National S’mores Day, by hosting a bonfire on the beach and making gooey, chocolatey s'mores. Don’t forget to celebrate National Relaxation Day on August 15th with a day at the spa or a leisurely stroll through the beautiful Old Westbury Gardens. End of Summer Bash As August draws to a close, don’t miss out on the summer concerts and outdoor movie nights happening all over Long Island. The Riverhead Cardboard Boat Race on August 18th is a fun and quirky event where creativity meets competition on the Peconic River. And what better way to say goodbye to summer than a classic clam bake with friends and family? August on Long Island is a treasure trove of experiences waiting to be discovered. From beach days and hiking adventures to festive events and quirky celebrations, there's something for everyone. So grab your sunscreen, mark your calendars, and get ready for an unforgettable month of summer fun! 🌞🌻🎉

Instagram Indexes Business Posts: Why That Matters for Your Brand

By Danielle Speciale • July 30, 2025

Starting July 10, 2025, public posts from Instagram Business and Creator accounts now automatically appear in Google and Bing search results—including Reels, carousels, photos, and videos. While search engines had limited indexing in some regions before, this update marks an official global rollout across professional accounts. What does this mean for you?

July Holidays & Social Media Inspiration 2025

June 23, 2025

🌞 Jumpstart July 🌞🌻 Welcome to July, the month where summer reaches its peak and festivities abound! With sunny days and warm evenings, July is packed with excitement and celebrations. From Independence Day fireworks to lazy beach days, there's something for everyone to enjoy. Dive into the refreshing waters, savor delicious BBQ flavors, and bask in the joy of summer. Whether it's cooling off with a scoop of ice cream or gathering with loved ones for a backyard picnic, July invites us to embrace the spirit of fun and relaxation. So, grab your sunglasses, fire up the grill, and let the good times roll in this vibrant month of sunshine and laughter! 🌞 Fun Things to Do In July: 1. Beach Day 🏖️: Pack your sunscreen and beach towels for a day of sun, sand, and waves! Whether it's building sandcastles, playing beach volleyball, or simply lounging by the water, a beach day is the perfect way to cool off and relax during the hot summer days of July. 2. Outdoor Movie Night 🎥: Set up a backyard movie screening or find a local outdoor cinema event. Grab some popcorn, cozy blankets, and enjoy classic films or the latest blockbusters under the stars. It's a fun way to spend a warm summer evening with friends or family. 3. Picnic in the Park 🍉: Gather your favorite snacks, sandwiches, and refreshing beverages for a picnic in the park. Spread out a blanket, find a shady spot, and indulge in delicious food while soaking up the natural beauty around you. Don't forget to bring along some games like frisbee or a deck of cards for added fun! 4. Fruit Picking 🍓: Visit a local farm or orchard for some fruit picking fun! Whether it's strawberries, blueberries, or peaches, July is the perfect time to harvest fresh and juicy fruits. Enjoy the experience of picking your own produce and savor the sweetness of summer. 5. Outdoor Concert 🎶: Check out outdoor concerts or music festivals happening in your area. From jazz and blues to rock and pop, there's something for every music lover to enjoy. Bring a blanket or lawn chair, groove to the beats, and soak in the festive atmosphere of live music outdoors. July is all about embracing the hot sunny days and making the most of the summer activities with your family and friends. So get out there, celebrate, and enjoy all the joys this month has to offer! 🌞🌻🎉