What is Google My Business and Why Does My Business Need It?

Ashley Tyrie • March 4, 2022
Google My Business is an important tool that businesses should consider using. It is a free tool that anyone with a business can start utilizing today. There are many benefits to using this service, and it is the best way to make sure your business appears in Google search results.

Google My Business is a platform that shows local businesses that are relevant to what consumers search for. When you have a GMB profile, you can display important information about your business. This can include your business hours, your contact information, pictures that you wish to upload, and a description about your business.
 
One reason why Google My Business is important is because it can give you chances to appear on Google where you otherwise couldn’t. This is because these listings can catch the attention of many consumers due to how prominent they are. Another reason why Google My Business is important is that it can show and collect the reviews your business has received. This can help consumers determine the quality of your products or services, making it likely that if you have good reviews, more people will be frequenting your business.
 
The next reason why Google My Business is important is that businesses can gain insight into various things. These can include things such as how many views a business page gets, what searches people are doing to find a business, and a profile of the consumers who are interested in your business. The final reason why this is important is that it is a free service to use. Compared to similar websites that you must pay to use, Google My Business offers all the features these websites have for free.
 
Don’t miss out on the benefits of having a GMB profile! It’s free, easy to use, and we will help you set one up for your business. 
 
By Danielle Speciale September 8, 2025
A New Website for a Family-Owned Firm That Focuses on Personal Attention & Responsiveness
By Danielle Speciale September 1, 2025
September on Long Island: Celebrating National Days and Local Events September is a special time on Long Island, where the last whispers of summer blend with the early hints of fall. It’s a month filled with opportunities for fun, community, and celebration. As we transition into autumn, it’s the perfect time for businesses to engage with their audiences by tapping into both national days and local events. Here’s a look at some of September’s highlights and how your brand can make the most of them. 1. National Self-Care Awareness Month (September) With the hustle and bustle of life, especially as kids head back to school and the holiday season approaches, self-care is more important than ever. September is National Self-Care Awareness Month, a perfect opportunity for brands to promote wellness. Whether you’re in the beauty, wellness, or health industry, this is the time to share tips, products, and services that encourage your audience to take time for themselves. On Long Island, this could also tie into local spa days, wellness retreats, or even quiet walks through the beautiful parks like Caleb Smith State Park Preserve. You can create content around local self-care spots or partner with nearby wellness centers for promotions. 2. Long Island’s Fall Festivals September on Long Island is synonymous with vibrant fairs and festivals that celebrate the changing seasons. The Long Island Garlic Festival at Garden of Eve Organic Farm in Riverhead is a favorite, offering a unique mix of garlicky goodness, local vendors, and family fun. The Long Island Fair at Old Bethpage Village Restoration is another must-visit, showcasing the region’s agricultural heritage with traditional games, crafts, and delicious fair food. These events provide a fantastic opportunity for businesses to get involved. Whether it’s through sponsorships, setting up a booth, or simply creating content around these local traditions, connecting your brand to these beloved events can boost your visibility and community engagement. 3. National Grandparents Day (September 8) Grandparents are the pillars of many families, and this day is dedicated to honoring them. If your brand has a family-oriented focus, consider creating a campaign that celebrates grandparents. Whether it’s through heartwarming stories, discounts, or special events, there’s a lot you can do to show appreciation. Why not encourage your followers to take their grandparents to one of Long Island’s picturesque spots? A day out in places like the Bayard Cutting Arboretum or a stroll along the Port Jefferson Harbor would make for perfect content and a special experience for families. September is a month brimming with opportunities, both nationally and locally, to engage with your audience. From celebrating self-care to diving into Long Island’s rich cultural events, there’s no shortage of ways to connect with your community and make a lasting impact. Whether you’re running promotions, creating content, or participating in local events, September’s blend of national days and Long Island traditions offers the perfect canvas for creative marketing.  Ready to harness the power of September for your brand? Our digital marketing agency is here to help you craft a strategy that resonates with your audience and drives results. Contact us today to start planning your September campaigns!
By Danielle Speciale August 22, 2025
JNJ Air, your family-owned HVAC specialists on Long Island, has a brand new website! Explore their updated services for Queens, Nassau, and Suffolk counties.
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