7 Website Tweaks to Improve Conversions This Summer
Summer is peak season for many local businesses—from contractors and landscapers to med spas, pool companies, and HVAC pros. But if your website isn’t converting visitors into leads, you’re leaving money on the table.
At PS Digital, we help Long Island businesses turn their websites into lead-generating machines. Here are 7 high-impact tweaks you can make this summer to boost conversions, build trust, and grow your sales pipeline—without a full website overhaul.
1. Speed Up Your Site on Mobile
📱 Over 60% of traffic comes from mobile, and users won’t wait more than 3 seconds for your site to load.
Quick Fixes:
- Compress large images (try TinyPNG or WebP format)
- Minimize unused plugins or scripts
- Enable browser caching and lazy loading
Pro Tip: Use Google PageSpeed Insights to find what’s slowing your site down.
2. Reposition Your Calls-to-Action (CTAs)
Your "Book Now," "Call Today," or "Get a Quote" buttons shouldn’t be buried. Clear, repeated CTAs help guide visitors toward taking action.
What to Do:
- Add a CTA above the fold on every key page
- Use contrasting colors to make buttons pop
- Test new CTA copy: "Get My Free Estimate" may convert better than "Submit"
3. Refresh Your Lead Forms for Simplicity
A long or confusing contact form is a conversion killer. Summer is busy—make it easy for visitors to reach out. If your contact form has "optional" fields, this may decrease the changes they will actually complete them.
Tips:
- Place form fills above the fold
- Keep forms short: Name, Email, Phone, and Message is enough
- Add a dropdown for “Type of Service” if needed
4. Add Trust-Building Content
Reviews, certifications, and recognizable logos reassure visitors they’re making the right choice.
Add to Your Pages:
- Customer reviews (embed directly from Google or Facebook)
- “As Seen In” or partner logos
- Licenses, insurance, or accreditation badges
- “Family-Owned Since…” timeline or story
Local angle: If you serve Long Island, mention your neighborhood presence: “Proudly serving Nassau and Suffolk County for over 15 years.”
5. Use Local Visuals Instead of Stock Photos
Generic stock photos make your site look impersonal. Authentic images of your team, company or behind the scenes build connection and credibility.
Try This:
- Use photos of your team, trucks, or completed projects
- Capture real customers (with permission) or local landmarks
- Add seasonal photos—think green lawns, pools, patios for summer
6. Test Your FAQ Section With Schema
FAQs help with SEO and conversions. They reduce hesitation and qualify your leads—especially when structured correctly.
How:
- Write clear answers to common questions (pricing, timeline, warranty)
- Use FAQ Schema Markup so answers appear in Google results
- Link to relevant service pages within answers for SEO benefit
7. Create Seasonal Landing Pages or Offers
If you offer services that spike in summer (A/C installs, pool openings, outdoor remodeling), create a dedicated landing page with a time-sensitive offer.
Landing Page Checklist:
- Headline that includes the season (e.g., “Beat the Heat with Our Summer A/C Specials”)
- Brief benefits list
- Visual proof (photo or short video)
- Trust signals + limited-time CTA (e.g., “Offer ends August 15”)
Small Tweaks, Big Results
Sometimes you don’t need a full website redesign to see more conversions. Just a few strategic changes—focused on speed, clarity, trust, and local relevance—can dramatically increase your leads.
And if you don’t have the time to test and implement all this yourself? That’s where we come in. PS Digital offers custom packages for full website redesigns and landing pages. At PS Digital, we help Long Island businesses turn browsers into buyers. If you’re ready for more summer leads without guesswork, let’s talk.
