Effective Business Communication During the Pandemic

Ashley Tyrie • June 3, 2021
Communication is an important part for promoting a business. However, with the current state of things, it is not easy to always get people to listen to businesses about the pandemic. These tips will help businesses learn how to communicate with others more effectively. 

One such tip is to create a team who will control communications. This can consist of creating task forces, much like the government did in the early stages of the coronavirus. Businesses should put some of their leaders in charge of this task force, such as leaders of the communications units of a business. These teams should be no smaller than five to seven people. These teams will help look at the current situations when it comes to the coronavirus, inform people about the current issues related to the virus, and have as short and important messages about the crisis as possible. 

Another tip is to have effective communication among employees about the current situation. It’s particularly important for the employees to hear what the leader of the business has to say about the situation at hand. To do this, the business must do things such as putting information about the pandemic in a place where people can easily see it. Another thing business can do is decide how the pandemic will affect decisions made within the business. Finally, the business can communicate with people about the pandemic almost every day.  

Finally, businesses should not only communicate with their employees, but consumers as well. One method is to focus on what customers find important. The second is to provide compensation and relief for certain things to help alleviate the stress and problems the pandemic brings. One thing that businesses should not focus on is selling stuff. Instead, they should focus on their feelings for those affected by the pandemic. 

It takes a lot of work, but businesses can work on effective communication with their customers and their workers during the pandemic. With these strategies, companies can have effective forms of communication that will help them get through the pandemic. 
By Danielle Speciale September 18, 2025
Discover the best things to do on Long Island this fall 2025 — from apple and pumpkin picking to local fall festivals, foliage drives, and seasonal events.
By Danielle Speciale September 8, 2025
A New Website for a Family-Owned Firm That Focuses on Personal Attention & Responsiveness
By Danielle Speciale September 1, 2025
September on Long Island: Celebrating National Days and Local Events September is a special time on Long Island, where the last whispers of summer blend with the early hints of fall. It’s a month filled with opportunities for fun, community, and celebration. As we transition into autumn, it’s the perfect time for businesses to engage with their audiences by tapping into both national days and local events. Here’s a look at some of September’s highlights and how your brand can make the most of them. 1. National Self-Care Awareness Month (September) With the hustle and bustle of life, especially as kids head back to school and the holiday season approaches, self-care is more important than ever. September is National Self-Care Awareness Month, a perfect opportunity for brands to promote wellness. Whether you’re in the beauty, wellness, or health industry, this is the time to share tips, products, and services that encourage your audience to take time for themselves. On Long Island, this could also tie into local spa days, wellness retreats, or even quiet walks through the beautiful parks like Caleb Smith State Park Preserve. You can create content around local self-care spots or partner with nearby wellness centers for promotions. 2. Long Island’s Fall Festivals September on Long Island is synonymous with vibrant fairs and festivals that celebrate the changing seasons. The Long Island Garlic Festival at Garden of Eve Organic Farm in Riverhead is a favorite, offering a unique mix of garlicky goodness, local vendors, and family fun. The Long Island Fair at Old Bethpage Village Restoration is another must-visit, showcasing the region’s agricultural heritage with traditional games, crafts, and delicious fair food. These events provide a fantastic opportunity for businesses to get involved. Whether it’s through sponsorships, setting up a booth, or simply creating content around these local traditions, connecting your brand to these beloved events can boost your visibility and community engagement. 3. National Grandparents Day (September 8) Grandparents are the pillars of many families, and this day is dedicated to honoring them. If your brand has a family-oriented focus, consider creating a campaign that celebrates grandparents. Whether it’s through heartwarming stories, discounts, or special events, there’s a lot you can do to show appreciation. Why not encourage your followers to take their grandparents to one of Long Island’s picturesque spots? A day out in places like the Bayard Cutting Arboretum or a stroll along the Port Jefferson Harbor would make for perfect content and a special experience for families. September is a month brimming with opportunities, both nationally and locally, to engage with your audience. From celebrating self-care to diving into Long Island’s rich cultural events, there’s no shortage of ways to connect with your community and make a lasting impact. Whether you’re running promotions, creating content, or participating in local events, September’s blend of national days and Long Island traditions offers the perfect canvas for creative marketing.  Ready to harness the power of September for your brand? Our digital marketing agency is here to help you craft a strategy that resonates with your audience and drives results. Contact us today to start planning your September campaigns!
Show More