How to Communicate Via Email in the Pandemic
Ashley Tyrie • June 3, 2021
During this time, it seems to be hard to effectively communicate with people via email marketing. However, there are some ways that companies can market to people during a pandemic using emails. To do so, you must follow these tips.
The first important tip to be aware of when marketing via email during the pandemic is that businesses should send various types of emails relating to the pandemic. These could include emails talking about things such as safety precautions that a company may be doing during the pandemic or hours for a business during this time. This could also indicate if anything is impacted by the pandemic, such as shipping delays for online shopping sites. They could also consider waiving fees for certain things because of the pandemic.
Another tip to be aware of is to give people tips on how to deal with the current crisis. These could include things such as giving lists of activities one could do at home during the crisis. They could also put things such as life hacks that could be effective during the current pandemic. Companies can also provide lists of places that are providing resources to people during this time, such as food or financial support.
A fun way to brighten people’s lives during the pandemic via email is by focusing on the positivity that has been happening with their company or its’ customers during the pandemic. One way companies can do this is by highlighting fun things that the company is doing during the pandemic. Another way that this can be done is highlighting customers who have done amazing things during the pandemic. You can also inspire people to improve their lives during the pandemic.
A final thing businesses can do in their emails during the pandemic are customer appreciation emails. This will make customers feel like they are important, even during this tough time that we are experiencing right now. It also gives hope to people that they can get through this current situation.
These are just a few things businesses can do to have effective communication with consumers during the pandemic. By tying in with and showing consumers that they can get over the pandemic and face it in their own ways, companies will gain lots of support from their customers. This will help impact the company positively, as it will help people trust the company more and see that they are also trying their best to work through the pandemic.
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September on Long Island: Celebrating National Days and Local Events September is a special time on Long Island, where the last whispers of summer blend with the early hints of fall. It’s a month filled with opportunities for fun, community, and celebration. As we transition into autumn, it’s the perfect time for businesses to engage with their audiences by tapping into both national days and local events. Here’s a look at some of September’s highlights and how your brand can make the most of them. 1. National Self-Care Awareness Month (September) With the hustle and bustle of life, especially as kids head back to school and the holiday season approaches, self-care is more important than ever. September is National Self-Care Awareness Month, a perfect opportunity for brands to promote wellness. Whether you’re in the beauty, wellness, or health industry, this is the time to share tips, products, and services that encourage your audience to take time for themselves. On Long Island, this could also tie into local spa days, wellness retreats, or even quiet walks through the beautiful parks like Caleb Smith State Park Preserve. You can create content around local self-care spots or partner with nearby wellness centers for promotions. 2. Long Island’s Fall Festivals September on Long Island is synonymous with vibrant fairs and festivals that celebrate the changing seasons. The Long Island Garlic Festival at Garden of Eve Organic Farm in Riverhead is a favorite, offering a unique mix of garlicky goodness, local vendors, and family fun. The Long Island Fair at Old Bethpage Village Restoration is another must-visit, showcasing the region’s agricultural heritage with traditional games, crafts, and delicious fair food. These events provide a fantastic opportunity for businesses to get involved. Whether it’s through sponsorships, setting up a booth, or simply creating content around these local traditions, connecting your brand to these beloved events can boost your visibility and community engagement. 3. National Grandparents Day (September 8) Grandparents are the pillars of many families, and this day is dedicated to honoring them. If your brand has a family-oriented focus, consider creating a campaign that celebrates grandparents. Whether it’s through heartwarming stories, discounts, or special events, there’s a lot you can do to show appreciation. Why not encourage your followers to take their grandparents to one of Long Island’s picturesque spots? A day out in places like the Bayard Cutting Arboretum or a stroll along the Port Jefferson Harbor would make for perfect content and a special experience for families. September is a month brimming with opportunities, both nationally and locally, to engage with your audience. From celebrating self-care to diving into Long Island’s rich cultural events, there’s no shortage of ways to connect with your community and make a lasting impact. Whether you’re running promotions, creating content, or participating in local events, September’s blend of national days and Long Island traditions offers the perfect canvas for creative marketing. Ready to harness the power of September for your brand? Our digital marketing agency is here to help you craft a strategy that resonates with your audience and drives results. Contact us today to start planning your September campaigns!
