How to Make Your Instagram Stories Stand Out

Ashley Tyrie • July 6, 2021

Instagram stories are a popular feature on Instagram. 

It is important for businesses to use this feature to their advantage. But how do you do it? Here are some tips.

Tell a story. Tell about what your business does, what they offer, the people who work there, and how you help with the community. Telling the story of your business helps you stand out from competitors.
Add videos to your story. These can be anything from videos educating people on your products and services, interviews with people involved with your business, or other videos that can help customers understand your business.
Promote blog posts. Instagram stories, especially if you have the “Swipe Up” feature, can help promote your blog posts or features in any magazine or newspaper you might be featured in.
Do lists and countdowns. Use lists to help state things such as fun facts and statistics about your business. You can also countdown to upcoming events.
Post quotes and inspirational statements. These can help share positivity among your consumers.

These are just a few things that you can do to help make your Instagram stories more appealing. You can try all or a few of these things and see how it works out for your business.

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