How to Make Your Instagram Stories Stand Out

Ashley Tyrie • July 6, 2021

Instagram stories are a popular feature on Instagram. 

It is important for businesses to use this feature to their advantage. But how do you do it? Here are some tips.

Tell a story. Tell about what your business does, what they offer, the people who work there, and how you help with the community. Telling the story of your business helps you stand out from competitors.
Add videos to your story. These can be anything from videos educating people on your products and services, interviews with people involved with your business, or other videos that can help customers understand your business.
Promote blog posts. Instagram stories, especially if you have the “Swipe Up” feature, can help promote your blog posts or features in any magazine or newspaper you might be featured in.
Do lists and countdowns. Use lists to help state things such as fun facts and statistics about your business. You can also countdown to upcoming events.
Post quotes and inspirational statements. These can help share positivity among your consumers.

These are just a few things that you can do to help make your Instagram stories more appealing. You can try all or a few of these things and see how it works out for your business.

Using social media for your business
By Danielle Speciale January 5, 2026
Social media platforms continued to evolve rapidly in 2025, prioritizing AI, video, engagement, personalization, and commerce. For businesses — especially local and service-based ones — staying ahead of these changes is key to reaching audiences effectively and maximizing ROI. Here’s a breakdown of the most important social media updates in 2025 , what they mean for growth, and how you can adapt your marketing strategy to take advantage.
By Danielle Speciale January 2, 2026
Discover January 2026 social media holidays, Long Island events, and engaging post ideas tailored for local businesses to boost reach and community engagement.
By Danielle Speciale November 26, 2025
When someone needs a plumber, electrician, HVAC tech, roofer, or landscaper, their first move is almost always the same: They search on Google. And one of the first things they see isn’t your website — it’s your Google Business Profile (GBP).
Back to Blog