What is the YouTube Algorithm and How Does It Work?
Ashley Tyrie • July 6, 2021
YouTube is a popular video-sharing site.
But for businesses, YouTube can be a valuable resource for businesses, but what is important is the algorithm. But what is the YouTube algorithm and how does it work?
The algorithm refers to how videos are selected for the YouTube homepage, how searched videos are ranked, and what videos are suggested for viewers to watch next. The main factors that can affect the algorithm are personalization, performance, and external factors.
Personalization is based on things such as a viewer’s watch history. Performance is based on how many views the video gets. It can also be affected by factors such as how many people click on the video, how long a video is watched for, the amount of likes and dislikes it has, and if the viewer likes or shares the video. Personalization is determined by things such as what videos the viewer has watched, and what channels a user has watched. External factors that can help with the algorithm are videos that are usually watched together with the chosen video, as well as the target audience for the video.
One important tip for businesses to work with the algorithm is to create videos based on ones the audience likes. One such example is to make a follow-up to a previous video that was popular. There are also several techniques businesses can use to help make their videos rank at the top of the search results. You can use important keywords relating to your video, and it also depends on how well the video does after the algorithm determines what it is. You can also make an appealing thumbnail.
The YouTube algorithm is important for businesses to understand that are using the site. You can try to work with it by doing several things, including making your videos appealing to others.
Starting July 10, 2025, public posts from Instagram Business and Creator accounts now automatically appear in Google and Bing search results—including Reels, carousels, photos, and videos. While search engines had limited indexing in some regions before, this update marks an official global rollout across professional accounts. What does this mean for you?
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Summer is peak season for many local businesses—from contractors and landscapers to med spas, pool companies, and HVAC pros. But if your website isn’t converting visitors into leads, you’re leaving money on the table. At PS Digital , we help Long Island businesses turn their websites into lead-generating machines. Here are 7 high-impact tweaks you can make this summer to boost conversions, build trust, and grow your sales pipeline—without a full website overhaul.
