Instagram Trends to Look Out For in 2021
Ashley Tyrie • July 6, 2021
Instagram is a great social media site that you can use to market your business.
However, there are some trends that you should be aware of on Instagram. These are the current trends on Instagram for 2021.
The first trend to be aware of on Instagram is the rise of Instagram stories. Using Instagram stories can have a big impact on your brand. This is because this is a popular feature used on Instagram to draw attention to businesses. If your business has access to the Swipe Up feature on Instagram stories, then you can draw more attention to your business.
The second trend to be aware of is more frequent use of the Reels feature. This, which is Instagram’s answer to TikTok, lets users make short 15-second videos. This is good for those who don’t want to move to TikTok, as with this feature, you can make your own versions of TikTok trends using the Reels function. You can also create Reels with information about your business, which can help customers learn about your business.
The third trend to be aware of is influencers who are relatable to consumers. These people are not celebrities, but real people who Instagram users can relate to with their ordinary lives. These people can be used for collaborations with companies because of their realistic approach to things. You should look for these kinds of people in your area of business.
The fourth trend to be aware of is cause marketing. Instagram introduced a feature which allows users to donate to causes that they are passionate about. You can use this feature to help potential customers know what causes are important to you. A final trend to be aware of is in-app shopping. With this feature, users can shop on Instagram without leaving the app. Businesses can potentially use this feature to allow users to buy products or services directly from Instagram.
These are just a few of the trends you’ll see on Instagram this year. You should try out a few of these trends for your business. Who knows? You might get more customers!
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