Instagram is a great social media site that you can use to market your business.
However, there are some trends that you should be aware of on Instagram. These are the current trends on Instagram for 2021.
The first trend to be aware of on Instagram is the rise of Instagram stories. Using Instagram stories can have a big impact on your brand. This is because this is a popular feature used on Instagram to draw attention to businesses. If your business has access to the Swipe Up feature on Instagram stories, then you can draw more attention to your business.
The second trend to be aware of is more frequent use of the Reels feature. This, which is Instagram’s answer to TikTok, lets users make short 15-second videos. This is good for those who don’t want to move to TikTok, as with this feature, you can make your own versions of TikTok trends using the Reels function. You can also create Reels with information about your business, which can help customers learn about your business.
The third trend to be aware of is influencers who are relatable to consumers. These people are not celebrities, but real people who Instagram users can relate to with their ordinary lives. These people can be used for collaborations with companies because of their realistic approach to things. You should look for these kinds of people in your area of business.
The fourth trend to be aware of is cause marketing. Instagram introduced a feature which allows users to donate to causes that they are passionate about. You can use this feature to help potential customers know what causes are important to you. A final trend to be aware of is in-app shopping. With this feature, users can shop on Instagram without leaving the app. Businesses can potentially use this feature to allow users to buy products or services directly from Instagram.
These are just a few of the trends you’ll see on Instagram this year. You should try out a few of these trends for your business. Who knows? You might get more customers!

September on Long Island: Celebrating National Days and Local Events September is a special time on Long Island, where the last whispers of summer blend with the early hints of fall. It’s a month filled with opportunities for fun, community, and celebration. As we transition into autumn, it’s the perfect time for businesses to engage with their audiences by tapping into both national days and local events. Here’s a look at some of September’s highlights and how your brand can make the most of them. 1. National Self-Care Awareness Month (September) With the hustle and bustle of life, especially as kids head back to school and the holiday season approaches, self-care is more important than ever. September is National Self-Care Awareness Month, a perfect opportunity for brands to promote wellness. Whether you’re in the beauty, wellness, or health industry, this is the time to share tips, products, and services that encourage your audience to take time for themselves. On Long Island, this could also tie into local spa days, wellness retreats, or even quiet walks through the beautiful parks like Caleb Smith State Park Preserve. You can create content around local self-care spots or partner with nearby wellness centers for promotions. 2. Long Island’s Fall Festivals September on Long Island is synonymous with vibrant fairs and festivals that celebrate the changing seasons. The Long Island Garlic Festival at Garden of Eve Organic Farm in Riverhead is a favorite, offering a unique mix of garlicky goodness, local vendors, and family fun. The Long Island Fair at Old Bethpage Village Restoration is another must-visit, showcasing the region’s agricultural heritage with traditional games, crafts, and delicious fair food. These events provide a fantastic opportunity for businesses to get involved. Whether it’s through sponsorships, setting up a booth, or simply creating content around these local traditions, connecting your brand to these beloved events can boost your visibility and community engagement. 3. National Grandparents Day (September 8) Grandparents are the pillars of many families, and this day is dedicated to honoring them. If your brand has a family-oriented focus, consider creating a campaign that celebrates grandparents. Whether it’s through heartwarming stories, discounts, or special events, there’s a lot you can do to show appreciation. Why not encourage your followers to take their grandparents to one of Long Island’s picturesque spots? A day out in places like the Bayard Cutting Arboretum or a stroll along the Port Jefferson Harbor would make for perfect content and a special experience for families. September is a month brimming with opportunities, both nationally and locally, to engage with your audience. From celebrating self-care to diving into Long Island’s rich cultural events, there’s no shortage of ways to connect with your community and make a lasting impact. Whether you’re running promotions, creating content, or participating in local events, September’s blend of national days and Long Island traditions offers the perfect canvas for creative marketing. Ready to harness the power of September for your brand? Our digital marketing agency is here to help you craft a strategy that resonates with your audience and drives results. Contact us today to start planning your September campaigns!